MediaJoltz

Wow, C.C. Chapman is talking today on his podcast Managing the Gray about how to break out of the fishbowl and stop having conversations with the same people online. At least the title of his podcast episode is called New Clients and Breaking Fishbowls.

So CC says we need to break the proverbial fishbowl and let it crash to pieces so we can just simply get a bigger fishbowl.
So what are you doing to break out of the “echo chamber?” Are you talking to friends and family about what is going on? Do they understand? Does it take more than a casual conversation for them to understand?

I’ve been thinking about this for a while now since I was called in to help some friends create a better online presence for their conference-The Wasatch Business Conference. But you see, the people who have been attracted to this conference are not ones who spend much of their time on the Internet. I was told we need to teach them the importance of the online world. This is right within my realm of work-helping business owners create an online presence that kicks butt. The problem is, is that I have found, at least in my area, that the learning curve for those who aren’t ready to be taken into the online world, is VERY high right now. I have narrowed my target audience to those who are interested in learning the importance-not those who really don’t know or care.

Take my mother for instance, the one who is scared of mechanical pencils. Is she someone who belongs online, does she deserve the careful continuous education, even though I don’t think she’ll ever get it? And no, I’m not slacking on teaching her because I’m afraid she’ll read my post about her being scared of mechanical pencils…

Seriously though, are there people like that out there you are working with-are you going to continue educating them or is it time to move on to someone else? How do you know it is time to move on?

Photo provided by www.ellie-miller.com/fishbowl.jpg