MediaJoltz

Hey so I apologize for not writing, thought I would have time during the Podcast and New Media Conference I went to, to put up posts, but turns out I had such good time hanging with people I’ve been talking to that I burned out by the night. But lets jump right into some meat for you guys to read:

One of the classes I went to helped me to realize something that I learned about myself and my blog. The class was “10 Secret Habits to Podcast Stardom” taught by Franklin McMahon of Franklin McMahon Studio.

What we need to remember is that habits need to be practiced over and over again-so APPLY THEM!! Its not going to be easy, and it is very repetitious, but that’s what makes the difference between succeeding and failing.

I really liked the fact that he brought up the fact that we need to get out of the bubble. I believe Chris Brogan put it: “get out of the fishbowl.” You can read his first posts about this topic here Extend the conversation and 5 ways to extend the conversation.

When you are talking about podcasting with those not familiar with the term, you can very easily scare them off by talking about podcasting and RSS and subscribtion and iTunes. To get someone easily connecting to your show, just tell them you have created a show, send them to your website and make sure you have an easy website that has a play button for them to watch/listen right away.

So for an example instead of saying-“Hey I’ve got a podcast on surfing that is really cool because you can subscribe to it and the code in the subscription will let your computer know when a new episode has been uploaded blah blah blah,” make it about the show.
Say “Hey I’ve got a show that’s about surfing. It gives tips and tricks on how to do some of the most awesome moves-AND some ideas on how to make sure you keep your board in the best shape it can be.”

And don’t just think about new media marketing for your show, you can do press releases, tv and radio interviews. We do need to keep in touch with each other, but we also need to be doing our part to help others understand this technology.

I wanted today to add some of my thoughts. The podcast and new media expo 2007 was my first “new media” conference you could say and I learned a lot. One of the main things I realized (and it was in this class) that those of you reading this blog, probably aren’t my target audience. I’ve been worried that I haven’t been posting good things and that’s why I haven’t hit 30K downloads a month. But, my target audience is probably not reading blogs-beacause they don’t know how.

Those who are my target audience need me to help them get set up online. They are businessmen and women who already have a website but want to do more because they understand the importance of online relationships-but don’t know how to start.

What am I going to do about it? Well I came up with a few ideas and one of those is to start having more seminars. I want to tell people about this technology, I want to make more friends online and I know of so many people who would benefit from making friends with some of the people I know-I want to share it with everyone. So seminars it is-and heck, maybe I’ll get into the speaker/presentation arena. I got a great friend named Laura who consults on presentations. Her company Pistachio Consulting is “helping lots of presentations suck less.” I think I’ll give her a call.

But I also wanted to throw out there a thank you to those of you who are reading my blog as my support group even if you aren’t learning something new everyday.