MediaJoltz

So I’ve really been thinking a lot about podcasting and new media so that I can appropriately translate the excitement and passion to you. Some people get scared with the idea of going online because they feel it is some unknown. The idea behind the world of the online is that it is just another medium-like television, radio or print. It is another way to get your message out there. And just like there are lots of different forms of pritn ie the magazine, the newspaper the newsletter, there are lots of different ways to use online-blogging, podcasting, social networks.
And just like you need all your traditional marketing in place to work with each other, the best way to have success in the online world is to utilize everything out there. It doesn’t mean you have to be DOING everything. I am a member of over 15 different communities online. I only ACTIVELY participate in around 5ish. But I am out there in everything that way I can be found.

I’ve begun reading the very short and very excellent book called “Age of Conversation” by Gavin Heaton and Drew McLellan. In this book they have 100 experts write one page on the topic of conversations. In the book Roger Anderson writes about the message and uses an example I’d like to spin off of the way he presented it.

Have you heard of the telephone game where someone starts with a phrase and then that person whispers it in someone else’s ear and so on. Usually at the end of the game that final phrase is no where near the original. Roger applies this to the listening vs. hearing concept-where it takes effort to actually listen to what is being said. I would like to apply this game a little differently to new media. Through blogging and podcasting and being in these social networks, you are there WITH your audience. They are getting the message directly from you-without you having to sit down and meet with everyone of them. The passion and the message is being directed clearly just as you want it to be.

So you can use new media to get the exact same message out without taking up tons of time. AND unlike a print, television or radio ad-you can actually see who is listening or seeing your message.