MediaJoltz

You’ve heard the phrase Web 2.0 tossed around, but what does it really mean?

So I looked up what Web 2.0 means in the Wikipedia and got a dry definition, but here is what it means to a business owner like you: it means there is a gathering of people online and they are looking and talking-and they could be looking for you, and talking about you as well.

There were 1,114,274,426 people worldwide who used the internet in 2006 according to InternetWorldStats.com

Now an example of people being online is demonstrated in the fact that I didn’t look stats up in a book, but online. I didn’t look up the definition of Web 2.0 in a book either, I looked it up on Wikipedia

I also found an article you can find here on Clickz called “Study Gives Web Video Ads High Branding Marks, but Repetition Detracts” It talks about online commercials fairing better than commercials on regular TV. The reason for this is that there aren’t as many commercials online-so you are in a smaller competition pool. It does talk about the repetition of the same commercial in an online episode being distracting, but I think it is great for the company-a whole episode with not a single competitor.

And even if you don’t have the budget to get an ad in front of a television episode, being online in a podcast, blog, in the social networking circles helps you to be in places where people are gathering. This new media space is cost effective too, with little or no money you can start conversations with your target audience.

So go ahead, give it a try!

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